Garuda Indonesia: To becoming a distinguished airline

Munir, Ningky Sasanti and Prasetyo, Aries Heru and Kurnia, Pepey Riawati (2011) Garuda Indonesia: To becoming a distinguished airline. Emerald Emerging Markets Case Studies, 1 (1). pp. 1-33.

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Abstract

Subject area Strategic management, system control management (balance score card). Study level/applicability Post graduate student, managers. Case overview This case examines “Garuda Indonesia” the National Indonesia airline and its exceptional performance in recent years due to successful strategic decision making. This comprehensive case is structured in five parts highlighting: Garuda's recent success based on positive strategic management; Garuda's history and how it shaped its success against strong competition through effective leadership and the challenges it has overcome; an examination of the development within the Indonesian airline industry; a focused examination of strategic development with Garuda, including competition policy; operational planning and delivery; debt restructuring and product/service strategy; and an examination of the ongoing challenges, including governmental pressures and political maneuvering. Expected learning outcomes Students will identify opportunities and threats, including strategic issues derived from the external environment facing by Garuda Indonesia. Students will identify strengths and weaknesses from the internal environment faced by Garuda Indonesia. Students will develop strategic alternatives to inform business decisions. Students will give recommendations including priority planning for the next three to five years. Supplementary materials Teaching note.

Item Type:	Article
Subjects:	A Management > AB Management A Management > AF Strategic management
Depositing User:	Unnamed user with email pustaka_sistem@ppm-manajemen.ac.id
Date Deposited:	11 Jul 2022 03:29
Last Modified:	11 Jul 2022 04:47
URI:	http://repo.ppm-manajemen.ac.id/id/eprint/2173

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