Pengaruh Perceived Risk dan Perceived Benefit terhadap Purchase Decision Mobil Listrik

Lumbanraja, Christopher Pangeran Bisuk and Hidayat, Muhammad Rifaldy (2025) Pengaruh Perceived Risk dan Perceived Benefit terhadap Purchase Decision Mobil Listrik. Masters thesis, PPM Manajemen.

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh perceived risk dan perceived benefit terhadap purchase decision mobil listrik di Indonesia, dengan purchase intention sebagai variabel mediasi. Latar belakang penelitian ini berangkat dari masih rendahnya adopsi mobil listrik di Indonesia, meskipun tren global menunjukkan pertumbuhan pesat. Persepsi risiko terhadap performa, biaya, dan infrastruktur, serta persepsi manfaat dari aspek fungsional, emosional, sosial, dan lingkungan menjadi faktor kunci dalam pembentukan niat dan keputusan pembelian

Item Type:	Thesis (Masters)
Contributors:	Contribution Contributors Email Thesis advisor Kountur, Ronny UNSPECIFIED Reviewer Safira, Fitri UNSPECIFIED Reviewer Mahadewi, Lufina UNSPECIFIED
Subjects:	D Finance > DA Financial management D Finance > DD Risk management
Divisions:	Program Studi Magister > Manajemen Wijawiyata Manajemen
Depositing User:	Agus LIM Salim
Date Deposited:	29 Dec 2025 04:40
Last Modified:	29 Dec 2025 04:40
URI:	http://repo.ppm-manajemen.ac.id/id/eprint/3381

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