Pengaruh variabel pharmacist recommendation, positive word of mouth, brand popularity, dan perceived effectiveness terhadap attitude toward brand dengan trust toward brand sebagai variabel mediasi

Gunanta, Pauline (2024) Pengaruh variabel pharmacist recommendation, positive word of mouth, brand popularity, dan perceived effectiveness terhadap attitude toward brand dengan trust toward brand sebagai variabel mediasi. Masters thesis, PPM Manajemen.

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Abstract

Self care, yang didukung oleh Organisasi Kesehatan Dunia (WHO), mendorong penggunaan obat bebas (OTC) untuk praktek swamedikasi,terutama di wilayah seperti Indonesia yang memiliki infrastruktur kesehatan yang kurang memadai.

Item Type:	Thesis (Masters)
Contributors:	Contribution Contributors Email Thesis advisor Roswinanto, Widyarso UNSPECIFIED Reviewer Basbeth, Firdaus UNSPECIFIED Reviewer Hidayati, Aprihatiningrum UNSPECIFIED
Subjects:	B Marketing > BD Marketing strategy B Marketing > BP Consumer behaviour
Divisions:	Program Studi Magister > Manajemen Eksekutif
Depositing User:	Agus LIM Salim
Date Deposited:	30 Dec 2025 07:41
Last Modified:	30 Dec 2025 07:41
URI:	http://repo.ppm-manajemen.ac.id/id/eprint/3404

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