Studi Empiris Penggunaan E-Groceries di Indonesia: Teori UTAUT2 dengan Pengembangan Teori Five Context-Specific Construct

Dharmawan, Amru Fadhil and Wiradika, Yudha (2024) Studi Empiris Penggunaan E-Groceries di Indonesia: Teori UTAUT2 dengan Pengembangan Teori Five Context-Specific Construct. Masters thesis, PPM Manajemen.

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Abstract

Penelitian ini bertujuan untuk mengidentifikasi teori UTAUT2 dan Five Context-Specific Construct mempengaruhi minat masyarakat Jabodetabek dalam hal keinginan menggunakan layanan E-Groceries untuk berbelanja bahan pokok dengan tambahan Perceived Trust sebagai mediator untuk resiko berbelanja melalui E-Groceries.

Item Type:	Thesis (Masters)
Contributors:	Contribution Contributors Email Thesis advisor Maulana, Noveri UNSPECIFIED Reviewer Kurnia, Pepey R. UNSPECIFIED Reviewer Yusuf, Eva Zhoriva UNSPECIFIED
Subjects:	B Marketing > BL Product development B Marketing > BP Consumer behaviour
Divisions:	Program Studi Magister > Manajemen Eksekutif Muda
Depositing User:	Agus LIM Salim
Date Deposited:	30 Dec 2025 10:13
Last Modified:	30 Dec 2025 10:13
URI:	http://repo.ppm-manajemen.ac.id/id/eprint/3411

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