Koresponden Like Father Unlike Son: The Asymmetric Transfer of Aesthetic and Functional Beliefs in Brand Extension Practices

Roswinanto, Widyarso Koresponden Like Father Unlike Son: The Asymmetric Transfer of Aesthetic and Functional Beliefs in Brand Extension Practices. Sekolah Tinggi Manajemen PPM.

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7. GCBSS Like Father Unlike Son Belief Transfer.pdf
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Item Type:	Other
Subjects:	B Marketing > B Marketing
Depositing User:	Friska FSN Siallagan
Date Deposited:	05 Mar 2024 07:32
Last Modified:	05 Mar 2024 07:32
URI:	http://repo.ppm-manajemen.ac.id/id/eprint/3006

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