Mengapa Memilih Kendaraan Listrik? Peran Mediator Brand Image dan Customer Engagement sebagai Kunci Repurchase Intention

Marhayani, Nenny and Edniwati, Riry (2025) Mengapa Memilih Kendaraan Listrik? Peran Mediator Brand Image dan Customer Engagement sebagai Kunci Repurchase Intention. Masters thesis, PPM Manajemen.

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh relative product innovative, relative product advantage, relative price advantage, perceived risk, after sales services dan user charging behavior terhadap repurchase intention yang dimediasi oleh brand image dan customer engagement. Penelitian ini dilakukan dengan menganalisis hasil kuesioner dari 392 orang pemilik mobil listrik BEV di Indonesia yang disebar dengan teknik purposive sampling

Item Type:	Thesis (Masters)
Contributors:	Contribution Contributors Email Thesis advisor Maulana, Noveri UNSPECIFIED Reviewer Roswinanto, Widyarso UNSPECIFIED Reviewer Kurnia, Pepey R. UNSPECIFIED
Subjects:	B Marketing > BC Marketing management B Marketing > BL Product development
Divisions:	Program Studi Magister > Manajemen Eksekutif
Depositing User:	Agus LIM Salim
Date Deposited:	29 Dec 2025 04:08
Last Modified:	29 Dec 2025 04:08
URI:	http://repo.ppm-manajemen.ac.id/id/eprint/3379

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