Peran Media Sosial Terhadap Sikap Kebencian (Animosity) dan Intensi Berpartisipasi Terhadap Kegiatan Boikot Produk Terafiliasi Israel

Desvandri, Bondan Seto (2024) Peran Media Sosial Terhadap Sikap Kebencian (Animosity) dan Intensi Berpartisipasi Terhadap Kegiatan Boikot Produk Terafiliasi Israel. Masters thesis, PPM Manajemen.

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Abstract

Penelitian bertujuan untuk menganalisis pengaruh media sosial terhadap animosity dan intensitas berpartisipasi, animosity terhadap intensitas berpartisipasi, intensitas berpartisipasi terhadap perilaku boikot, serta intensitas berpartisipasi dalam memediasi pengaruh media sosial dan animosity terhadap perilaku boikot produk. Penelitian merupakan penelitian kuantitatif dengan sampel sebanyak 300 masyarakat Kota Jakarta. Analisis data menggunakan model analisis jalur dengan bantuan software Smart Pls 5.0.

Item Type:	Thesis (Masters)
Contributors:	Contribution Contributors Email Thesis advisor Hidayati, Aprihatiningrum UNSPECIFIED Restager Roswinanto, Widyarso UNSPECIFIED Reviewer Maulana, Noveri UNSPECIFIED
Subjects:	B Marketing > BM Internet marketing J Political Science > JZ International relations
Divisions:	Program Studi Magister > Manajemen Eksekutif Muda
Depositing User:	Agus LIM Salim
Date Deposited:	29 Dec 2025 10:11
Last Modified:	29 Dec 2025 10:11
URI:	http://repo.ppm-manajemen.ac.id/id/eprint/3392

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