PENGARUH ATRIBUT RESTORAN CEPAT SAJI TERHADAP KEPUASAN PELANGGAN, REVISIT INTENTION, DAN RECOMMENDATION MENGGUNAKAN SKALA DINESERV

Magistra, Nuari Ilmi (2024) PENGARUH ATRIBUT RESTORAN CEPAT SAJI TERHADAP KEPUASAN PELANGGAN, REVISIT INTENTION, DAN RECOMMENDATION MENGGUNAKAN SKALA DINESERV. Skripsi thesis, PPM Manajemen.

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh atribut restoran cepat saji terhadap kepuasan pelanggan dan dampaknya terhadap niat berkunjung kembali serta rekomendasi. Metode analisis jalur digunakan untuk menguji hubungan antar variabel

Item Type: Thesis (Skripsi)
Contributors:
ContributionContributorsEmail
Thesis advisorKurnia, Pepey R.UNSPECIFIED
ReviewerSitio, Rike PentaUNSPECIFIED
ReviewerRoswinanto, WidyarsoUNSPECIFIED
Subjects: B Marketing > BC Marketing management
B Marketing > BJ Sales
Divisions: Program Studi Sarjana > Manajemen Bisnis
Depositing User: Agus LIM Salim
Date Deposited: 05 Jan 2026 06:56
Last Modified: 05 Jan 2026 06:56
URI: http://repo.ppm-manajemen.ac.id/id/eprint/3447

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