Ferlien, Aaron Hansel (2023) Pengaruh Lifestyle & Electronic Word of Mouth terhadap Purchase Intention Skin Game Online MOBA (Multiplayer Online Battle Arena). Skripsi thesis, PPM Manajemen.
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Abstract
Perkembangan teknologi yang pesat dan situasi pandemi COVID-19 telah mendorong masyarakat untuk lebih aktif bermain gim online, termasuk genre MOBA (Multiplayer Online Battle Arena). Penelitian ini bertujuan untuk mengetahui pengaruh gaya hidup dan electronic word of mouth terhadap niat pembelian skin gim online MOBA.
| Item Type: | Thesis (Skripsi) | ||||||||||||
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| Subjects: | B Marketing > BD Marketing strategy B Marketing > BM Internet marketing |
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| Divisions: | Program Studi Sarjana > Manajemen Bisnis | ||||||||||||
| Depositing User: | Agus LIM Salim | ||||||||||||
| Date Deposited: | 14 Jan 2026 04:51 | ||||||||||||
| Last Modified: | 14 Jan 2026 04:51 | ||||||||||||
| URI: | http://repo.ppm-manajemen.ac.id/id/eprint/3483 |
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