Sulaeman, Dede (2018) STRATEGI CUSTOMER RELATIONSHIP MANAGEMENT JNE LOGISTIK MENGGUNAKAN DECISION GRID ANALYSIS (DGA) UNTUK TAHUN 2019. Skripsi thesis, PPM Manajemen.
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Abstract
Tujuan penelitian ini adalah a. Mengetahui apakah setiap customer dengan nilai penjualan tinggi juga menghasilkan profit margin yang tinggi. b. Mengetahui tanggapan customer dalam hal promotion, pricing, dan customer relationship management JNE Logistik. c. Membuat rancangan strategi customer relationship management meliputi pricing dan promotion berdasarkan Decision Grid Analysis (DGA).
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Marketing, Customer relationship management, Marketing strategy |
| Subjects: | B Marketing > BD Marketing strategy |
| Divisions: | Program Studi Sarjana > Manajemen Bisnis Profesional |
| Depositing User: | Slamet SPJ Pujiana |
| Date Deposited: | 17 May 2020 17:22 |
| Last Modified: | 29 Jan 2021 07:48 |
| URI: | http://repo.ppm-manajemen.ac.id/id/eprint/596 |
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