PENGARUH ONLINE STORE ATMOSPHERE, STORE OFFERING, CUSTOMER SATISFACTION, DAN PERAN MEDIASI DARI PERCEIVED VALUE TERHADAP REPURCHASE INTENTION PADA APLIKASI TRANSPORTASI ONLINE DI JABODETABEK

Rizal, M. (2018) PENGARUH ONLINE STORE ATMOSPHERE, STORE OFFERING, CUSTOMER SATISFACTION, DAN PERAN MEDIASI DARI PERCEIVED VALUE TERHADAP REPURCHASE INTENTION PADA APLIKASI TRANSPORTASI ONLINE DI JABODETABEK. Masters thesis, PPM Manajemen.

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Abstract

Tujuan penulisan tesis ini berdasarkan rumusan masalah yang telah dijelaskan sebelumnya adalah mengetahui pengaruh dari online store atmosphere, store offering, dan customer satisfaction yang dimediasi oleh perceived value terhadap repurchase intention dalam industri transportasi online di Jabodetabek.

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	Marketing, Customer satisfaction
Subjects:	B Marketing > B Marketing B Marketing > BP Consumer behaviour
Divisions:	Program Studi Megister > Manajemen Wijawiyata Manajemen
Depositing User:	Slamet SPJ Pujiana
Date Deposited:	02 Jul 2020 04:38
Last Modified:	12 Jul 2022 03:40
URI:	http://repo.ppm-manajemen.ac.id/id/eprint/831

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