Strategi Pemasaran PT Borneo Property Raya di Kota Pontianak Tahun 2027-2029

Tedjasukmono, Sriwati (2026) Strategi Pemasaran PT Borneo Property Raya di Kota Pontianak Tahun 2027-2029. Masters thesis, PPM Manajemen.

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Abstract

Pelemahan daya beli masyarakat, meningkatnya tekanan keterjangkauan harga properti residensial di Kota Pontianak, serta perubahan perilaku konsumen generasi Milenial dan Generasi Z mendorong agen properti untuk mengembangkan strategi pemasaran yang lebih adaptif dan berbasis data

Item Type:	Thesis (Masters)
Contributors:	Contribution Contributors Email Thesis advisor Hidayati, Aprihatiningrum UNSPECIFIED Reviewer Roswinanto, Widyarso UNSPECIFIED Reviewer Maulana, Noveri UNSPECIFIED
Subjects:	B Marketing > BC Marketing management B Marketing > BD Marketing strategy B Marketing > BF Strategic marketing
Divisions:	Program Studi Magister > Manajemen Eksekutif
Depositing User:	Agus LIM Salim
Date Deposited:	06 Nov 2026 02:28
Last Modified:	06 Nov 2026 02:28
URI:	https://repo.ppm-manajemen.ac.id/id/eprint/3730

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