Nawawi, Beriandy and Permadi, I Gede Rezza (2026) Strategi Pemasaran Digital Ultra Voucher PT Trimegah Karya Pratama Tbk Tahun 2026-2028. Masters thesis, PPM Manajemen.
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Abstract
Perkembangan ekonomi digital telah mendorong perubahan perilaku konsumen serta meningkatkan persaingan dalam industri voucher digital. Ultra Voucher sebagai platform agregator e-voucher menghadapi tantangan dalam mengoptimalkan efektivitas pemasaran digital, pengalaman pengguna, serta pengelolaan customer journey di tengah persaingan platform digital yang semakin intensif.
| Item Type: | Thesis (Masters) | ||||||||||||
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| Subjects: | B Marketing > BD Marketing strategy B Marketing > BM Internet marketing |
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| Divisions: | Program Studi Magister > Manajemen Eksekutif Muda | ||||||||||||
| Depositing User: | Agus LIM Salim | ||||||||||||
| Date Deposited: | 06 Nov 2026 06:37 | ||||||||||||
| Last Modified: | 06 Nov 2026 07:03 | ||||||||||||
| URI: | https://repo.ppm-manajemen.ac.id/id/eprint/3733 |
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