Pengaruh Big Five Personality Traits Terhadap Buying Intention Produk Fashion Oleh Generasi Z Melalui Live Streaming Ecommerce Platform dengan Variabel Perceived Trust Sebagai Mediator

Wahyuningsih, Arie and Wibisono, Gunawan (2024) Pengaruh Big Five Personality Traits Terhadap Buying Intention Produk Fashion Oleh Generasi Z Melalui Live Streaming Ecommerce Platform dengan Variabel Perceived Trust Sebagai Mediator. Masters thesis, PPM Manajemen.

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Abstract

Penelitian ini mengkaji pengaruh Big Five Personality Traits terhadap Buying Intention melalui live streaming e-commerce platform, dengan Perceived Trust sebagai mediator. Sebanyak 439 data responden dianalisis menggunakan PLS-SEM.

Item Type:	Thesis (Masters)
Contributors:	Contribution Contributors Email Thesis advisor Hidayati, Aprihatiningrum UNSPECIFIED Reviewer Maulana, Noveri UNSPECIFIED Reviewer Roswinanto, Widyarso UNSPECIFIED
Subjects:	B Marketing > BJ Sales B Marketing > BM Internet marketing
Divisions:	Program Studi Magister > Manajemen Eksekutif
Depositing User:	Agus LIM Salim
Date Deposited:	05 Jan 2026 02:11
Last Modified:	05 Jan 2026 02:11
URI:	http://repo.ppm-manajemen.ac.id/id/eprint/3439

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