Marketing Communication Tools, Emotional Connection, and Brand Choice: Evidence from Healthy Food Industry

Kurnia, Pepey Riawati and Lepar, Phillipe Stuart and Sitio, Rike Penta Marketing Communication Tools, Emotional Connection, and Brand Choice: Evidence from Healthy Food Industry. International Journal of Digital Entrepreneurship and Business, 4 (1). pp. 37-48.

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Item Type:	Article
Subjects:	B Marketing > B Marketing
Depositing User:	rc_cch RCCCH ppm
Date Deposited:	09 Mar 2023 03:36
Last Modified:	09 Mar 2023 03:36
URI:	http://repo.ppm-manajemen.ac.id/id/eprint/2545

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