Strategi Pemasaran KPR PT Bank Central Asia Tbk (BCA) Area Jabodetabek Tahun 2024-2025

Raharja, Vicky Yulianto (2024) Strategi Pemasaran KPR PT Bank Central Asia Tbk (BCA) Area Jabodetabek Tahun 2024-2025. Masters thesis, PPM Manajemen.

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Abstract

Permasalahan yang dihadapi BCA adalah kurang optimalnya pencapaian bisnis KPR di tahun 2023. Pertumbuhan outstanding kredit tahun 2023 hanya mencapai 97,6 persen dari target yang ditetapkan perusahaan.

Item Type:	Thesis (Masters)
Contributors:	Contribution Contributors Email Thesis advisor Maulana, Noveri UNSPECIFIED Reviewer Roswinanto, Widyarso UNSPECIFIED Reviewer Hidayati, Aprihatiningrum UNSPECIFIED
Subjects:	B Marketing > BC Marketing management B Marketing > BD Marketing strategy
Divisions:	Program Studi Magister > Manajemen Eksekutif
Depositing User:	Agus LIM Salim
Date Deposited:	31 Dec 2025 03:54
Last Modified:	31 Dec 2025 03:54
URI:	http://repo.ppm-manajemen.ac.id/id/eprint/3421

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