Rizkyana, Aisyah Nur (2024) Strategi Pemasaran Media Sosial Cat MI Tahun 2024-2025. Skripsi thesis, PPM Manajemen.
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Abstract
Strategi pemasaran media sosial cat MI bertujuan meningkatkan citra merek dan mencapai target merek di tahun 2024-2025. Penelitian ini menggunakan mix method, yaitu metode kualitatif dan kuantitatif. Pendekatan kualitatif dialkukan melalui observasi dan studi dokumen, sementara pendekatan kuantitatif melalui survei kepada 133 responden melalui google form dengan teknik judgmental sampling
| Item Type: | Thesis (Skripsi) | ||||||||||||
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| Subjects: | B Marketing > BD Marketing strategy B Marketing > BJ Sales B Marketing > BM Internet marketing |
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| Divisions: | Program Studi Sarjana > Manajemen Bisnis | ||||||||||||
| Depositing User: | Agus LIM Salim | ||||||||||||
| Date Deposited: | 13 Jan 2026 09:09 | ||||||||||||
| Last Modified: | 13 Jan 2026 09:09 | ||||||||||||
| URI: | http://repo.ppm-manajemen.ac.id/id/eprint/3478 |
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