Strategi Komunikasi Pemasaran Terpadu Digital Agency Commcap

Nurfirmanillah, Indah (2024) Strategi Komunikasi Pemasaran Terpadu Digital Agency Commcap. Skripsi thesis, PPM Manajemen.

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Abstract

Penelitian ini bertujuan untuk menganalisis dan mengembangkan strategi komunikasi pemasaran terpadu (Integrated Marketing Communication/IMC) bagi Commcap (PT. Komunikasi Maya Bestari),sebuah purpose-driven digital agency di Indonesia yang menghadapi tantangan dalam memperluas basis klien dan meningkatkan kinerja bisnisnya.

Item Type:	Thesis (Skripsi)
Contributors:	Contribution Contributors Email Thesis advisor Kurnia, Pepey R. UNSPECIFIED Reviewer Putri, Nanda Alifia UNSPECIFIED Reviewer Roswinanto, Widyarso UNSPECIFIED
Subjects:	B Marketing > BH Services marketing B Marketing > BM Internet marketing
Divisions:	Program Studi Sarjana > Manajemen Bisnis
Depositing User:	Agus LIM Salim
Date Deposited:	14 Jan 2026 04:04
Last Modified:	14 Jan 2026 04:04
URI:	http://repo.ppm-manajemen.ac.id/id/eprint/3480

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