Items where Author is "Jannah, Karina Nur"

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Jannah, Karina Nur (2022) PENGARUH CELEBRITY ENDORSEMENT TERHADAP PURCHASE INTENTION KONSUMEN PRODUK KECANTIKAN MELALUI MEDIASI POSITIVE BRAND IMAGE DAN BRAND ATTITUDE. Masters thesis, PPM Manajemen.

Jannah, Karina Nur and Kurnia, Pepey Riawati and Sitio, Rike Penta Peran Celebrity Endorsement dalam Mendorong Niat Beli Beauty Product dengan Brand Image dan Brand Attitude Sebagai Mediator. Selekta Manajemen: Jurnal Mahasiswa Bisnis & Manajemen, 2(2), 161–180, Juni 2023.

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