Pengaruh E-Service Quality Terhadap Digital Banking Experience, Relatiooship Quality Dan Customer Lifetime Value Nasabah Pt. Bank Mandiri (Persero), Tbk Region lv Jakarta Thamrin

Nasrun, Dayang Karima (2024) Pengaruh E-Service Quality Terhadap Digital Banking Experience, Relatiooship Quality Dan Customer Lifetime Value Nasabah Pt. Bank Mandiri (Persero), Tbk Region lv Jakarta Thamrin. Masters thesis, PPM Manajemen.

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Abstract

Penelitian ini bertujuan untuk menguji dan menganalisa pengaruh E-Service Quality terhadap Digital Banking Experience, Relationship Quality, dan Customer Lifetime Value pada nasabah pengguna aplikasi Livin’ by Mandiri di Bank Mandiri Region IV Jakarta Thamrin. Jenis penelitian yang digunakan adalah penelitian deskriptif dengan pendekatan kuantitatif. Populasi pada penelitian ini adalah nasabah pengguna aplikasi Livin’ by Mandiri

Item Type:	Thesis (Masters)
Contributors:	Contribution Contributors Email Thesis advisor Kurnia, Pepey R. UNSPECIFIED Reviewer Aryani, Budi UNSPECIFIED Reviewer Roswinanto, Widyarso UNSPECIFIED
Subjects:	B Marketing > BC Marketing management B Marketing > BH Services marketing
Divisions:	Program Studi Magister > Manajemen Eksekutif
Depositing User:	Agus LIM Salim
Date Deposited:	30 Dec 2025 04:21
Last Modified:	30 Dec 2025 04:21
URI:	http://repo.ppm-manajemen.ac.id/id/eprint/3397

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