PENGARUH PRODUCT ATTITUDE, MOTIVATION, DAN PRODUCT KNOWLEDGE TERHADAP INTENTION TO BUY CERTIFIED TRAINING PROGRAM PERIODE 2017 – 2019

Yustom, Arnold (2019) PENGARUH PRODUCT ATTITUDE, MOTIVATION, DAN PRODUCT KNOWLEDGE TERHADAP INTENTION TO BUY CERTIFIED TRAINING PROGRAM PERIODE 2017 – 2019. Masters thesis, PPM Manajemen.

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Abstract

Penelitian tesis ini dimaksudkan untuk mengetahui faktor-faktor yang berpengaruh pada niat beli konsumen terhadap pelatihan sertifikasi terutama pada faktor institutional image, motivation, dan product knowledge. Maka peneliti memberikan judul: “Pengaruh Product Attitude, Motivation, dan Product Knowledge terhadap Intention to buy Certified Training Program”

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	Marketing management, Product management
Subjects:	B Marketing > BC Marketing management
Divisions:	Program Studi Megister > Manajemen Eksekutif Muda
Depositing User:	Slamet SPJ Pujiana
Date Deposited:	15 Apr 2020 02:20
Last Modified:	05 Nov 2020 09:43
URI:	http://repo.ppm-manajemen.ac.id/id/eprint/296

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